![]() Once a product reaches peak maturity level, what do brands do? Line extensions, of course! □ Now we have cushion blushes, cushion highlighters, cushion bronzers, cushion correctors, and even cushion eye shadows. MAC Matchmaster Shade Intelligence Compact comes in 11 shades. – their shade range offering is much wider. Lots of Western brands now offer cushion compact foundations, including MAC, Estee Lauder, Clinique. But here’s where having the Western brands pick up on this trend comes in handy. The #23 Calm Beige shade I got is the darkest colour this is offered (the other being #21 Bright Beige which is more pink toned). Similar to BB creams, since the majority of brands offering cushion foundations originate from Korea, they mainly focus on shades ranges common to the Korean population. You’re also out of luck if your skin tone is anything darker than NC25. ![]() Etude House shown, offering whopping 3 shades. There’s no oil control so if you’re oily or combination skin, you’re out of luck. For me, this is more of a winter foundation – during the cold dry weather, it does not settle into fine lines or cling to dry patches. The coverage is a buildable medium and has an SPF of 50 (as with most BB creams, the SPF is fantastic). The finish of this foundation is quite dewy, which I’ve learned is the case with most cushion type foundations. See how shiny the swatch is even after 15 minutes? I also think the idea of a cushion compact foundation gives the impression that it’s super quick application – no, it still needs to be applied and blended just like any other foundation / BB cream. But imagine this, I’m bouncing a sponge onto another sponge to pick up the product – it’s so silly! I found the one included gives a streaky finish. I also tested the foundation using a dampened Beauty Blender type sponge (the Quo Sponge is shown) and I actually prefer that application method better – it provides a more even and smooth application. There’s nothing to be done with the foundation-soaked sponge since you can’t very well wash it. I don’t store the provided applicator in the compact once it’s been used – I wash it after each use and only store it in the top compartment after the cleaned sponge is dry. I find the whole idea of having liquid foundation embedded in a sponge quite unsanitary. I mean, who buys makeup just to collect? XD □ I almost bought a Gudetama cushion compact from Holika Holika when I hauled from the store earlier this year, but I knew I would only be buying it for the cute design. The Donginbi case design is on the boring side – most brands have learned that in order to grab even MORE of your money, all they need to do is release limited edition / collaboration compact designs! I admit, some are adorable! Source. Most cushion compacts are refillable with a cartridge type system, which means it’s a higher investment initially but cheaper in the long run if you decide to stick with one particular brand / system (some brands can be interchanged, I’ve learned). The sponge / “cushion” portion that is used to soak the foundation is your garden variety cleaning sponge: The compact itself is fairly standard – it’s a somewhat bulky plastic case with a bottom compartment for the foundation-soaked sponge, and a top compartment lid that swings down to house the flocked sponge applicator and keeps the sponge from drying out. Most cushion compacts follow this format. When I first heard about liquid foundations housed inside a compact, I thought: surely there’s got to be more than a sponge soaked in foundation? There’s got to be something special about the delivery system and/or the formula? It turns out NOPE! There’s NOTHING about the sponge or the formula that makes cushion compact foundations anything unique. See: BB cream, sleeping masks, gradient lips, etc. Like all things Asian beauty, I first see the trend making waves in their local markets, then migrating to Western markets (in the original brands / form), and then Western markets adapting as their own (reincarnations under Western brands). I’ve been using this cushion compact on and off for the past 5 months – I’m going to use this product as a reference, but my rant is for the overall concept of cushion compacts.Ĭushion compact foundation was the “it” thing from Korean beauty trends peaking probably late last year. I bought this last year during a K-Beauty haul. ![]() This compact cost me $45 and includes the case, an applicator sponge, and 2 cushion refills (at 18ml each). The Donginbi Red Ginseng Radiance Cushion BB SPF 50 PA+++ in #23 Calm Beige. One could say it almost doesn’t matter which cushion foundation was my first victim choice, but it just so happened to be one that isn’t widely known: As you can see from the post title, this isn’t going to be an overly positive post.
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